ABOUT US
We are a small narrowcast radio station dedicated to promoting country music, which we believe is severely underrated in Australia. Our mission is to bring country radio to small regional towns.
We understand the importance of small local businesses getting their names out there, and we believe that a community-focused radio station is the perfect way to achieve that.
SIX REASONS WHY YOU SHOULD ADVERTISE ON THE RADIO
- Quick Launch
A radio campaign can be launched with a short lead time, making it an ideal choice for businesses looking to quickly respond to market changes or promotions. This agility allows companies to stay ahead of competitors and capitalize on timely opportunities without the lengthy preparation often required by other media.
- Fast Production
Radio commercials can be scripted, recorded, produced, and on air within one week. This rapid turnaround time means that businesses can get their message out quickly, whether it’s a new product launch, a special promotion, or urgent news. The speed of production ensures timely and relevant communication.
- Community Connection
Radio is particularly important in regional areas for staying updated with local community news and events. It serves as a vital link between businesses and their local audiences, fostering a sense of community and trust. Local radio stations are often seen as reliable sources of information, enhancing the credibility of advertised messages.
- Effective Engagement
People are six times more likely to visit a business’s website after hearing their advertisement on the radio. This significant increase in web traffic demonstrates radio’s power to drive consumer action. By capturing listeners’ attention, radio ads create a strong call-to-action that translates into measurable online engagement and potential sales.
- Targeted Scheduling
A radio campaign can be scheduled to air during specific day parts, reaching target audiences when the message is most relevant. This precision targeting ensures that ads are heard by the right people at the right time, maximizing the impact of the advertising spend and increasing the likelihood of listener response.
- Accessibility and Trust
Radio is the most accessible and trustworthy form of media. It reaches a wide audience, including those in remote areas or on the move, and is often perceived as a reliable source of information. This high level of trust means that messages delivered via radio are more likely to be accepted and acted upon by listeners.
Better yet, see us in person!
We love our customers, so feel free to visit during normal business hours.
We respectfully acknowledge the past, present and future traditional custodians of this land, the first nations people upon whose land we broadcast across. We also pay our respects to Elders past and present.
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